About this Event: If you are looking for a more predictable business and a wider customer base, advertising is essential for growing at scale. In this 2-hour webinar, we will cover the basics of getting started with digital advertising and how to create a system that can produce customers on demand when built and optimized properly. This program is ideal for retail, service-based, and e-commerce brands with an established product, existing customers, who are also looking for growth.
What We Will Discuss:
Digital Sales Funnel Basics:
Crafting Your Irresistible Offer:
Demystifying Major Ad Platforms:
How Ad Managers Work:
Digging into the Data:
Next Steps & Resources:
Presenter: Rob Maccabee
Rob is a certified digital marketing strategist and founder of Naventive, a business and marketing consulting company based in Columbus, Ohio. Rob works primarily with service brands to clarify their message, identify their most lucrative clients, and create predictable systems for growth.
Rob has served as a business advisor for SBDB Columbus, and has lead sales and marketing workshops for private clients, organizations, and the City of Columbus.
When he is not honing his skills and working with clients, you can find him cooking something delicious, writing a song, or performing with one of several bands he plays with.
Host: Tonya Wilson
Tonya is a Certified Business Advisor for the Ohio Small Business Development Center at Columbus State Community College where she provides marketing, capital access, operations and general advising services to small business owners. Tonya is also responsible for the branding and marketing strategy for the Center, program development and the coordination and promotion of over 200 training programs and events annually.
Tonya’s education background includes an Associate Degree in Multimedia Production, a Bachelor of Science in Organizational Management, and a Masters in Marketing and Communication. She also holds a certificate from Columbus State Community College in Training and Development, is a LERN Certified Program Planner and a Professional Certified Marketer of the American Marketing Association.
Fee: No Cost
Office: 614.287.5294
Email: sbdc@cscc.edu
Physical Address:
356 N. Grant Ave
Columbus, Ohio 43215
Mailing Address:
550 E. Spring Street
Columbus, Ohio 43215
Hours:
Monday 9:00AM – 3:00PM
Tuesday 9:00AM – 3:00PM
Wednesday Virtual Hours
Thursday 9:00AM – 3:00 PM
Friday 9:00AM – 3:00PM
Disclaimer: The Small Business Development Center of Ohio (SBDC) program is funded in part through a cooperative agreement with the U.S. Small Business Administration. The SBDC program is also funded in part by the Ohio Department of Development. All opinions, conclusions or recommendations expressed are those of the author(s) and do not necessarily reflect the views of the SBA. Reasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance. Contact the Ohio SBDC at (614) 287-5294 or via email at sbdc@cscc.edu.
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